In today’s marketplace it’s hard for a retailer to be heard above the clutter. It’s getting more and more expensive to win a decent share of your customer’s wallet.
Retention is the new acquisition. Today’s marketer needs to think as much about how they can keep existing customers as they do about acquiring new customers. Not only is the cost of keeping a customer much lower than the cost of acquiring a new one, if you get it right, you can leverage the power of social networks and your brand advocates to vastly improve your marketing return on investment.
- Search engine optimization and search marketing
- Email & SMS marketing platform
- Customer lifecycle marketing
- Customer segmentation
- Social media strategy & management