loyalty

Today’s consumers are more discerning than ever. They’re skeptical about brands and advertising, and they demand instant satisfaction. In other words, they are less likely to be attracted by a loyalty program that’s only based on points, discounts and rewards.

Traditional loyalty-card programs are passé. True loyalty is not built based on discounts – it’s built through a combination of service, trust, customer experience and value proposition. That is, it’s built on the core elements of ‘Customer Relationship Management’ (CRM).

In order to engage your customers, a modern loyalty program needs to:

  • Offer value based on service, trust and experience (not just discounts)
  • Deliver real-time recognition and response
  • Engage customers through mobile devices
  • Leverage social behaviour
  • Operate seamlessly across customer channels

contiigo has developed our understanding of customer loyalty based on more than 10 years experience with retail CRM systems. We offer a range of services including strategy, customer lifecycle definition, analytics & segmentation.

contiigo’s LoyaltyDeck is a retail CRM platform that offers all the features you need to manage a modern loyalty program:

  • 360 degree view of each customer (sales, campaigns & conversions)
  • Segment your customer base and create target lists
  • Campaign management for email, SMS and direct mail
  • Real-time triggers for enhanced customer engagement
  • Comprehensive reporting

  • Ask us for a demonstration!

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